APPROPRIATION: The Third Idea

For my final appropriated image, I knew that I wanted to stick to a similar theme as my other two photos in order to create the feel of a ‘series’ of images.  However, I wanted to move away slightly from the animal testing idea.  I therefore began thinking of other types of cruelty, but this time with people.

I used Google to search for another company slogan that I could use, and it was through this that I was reminded of the Apple slogan “Think different.”  I then thought about a news report I’d read about the seemingly appalling conditions of an Apple manufacturing factory in China.  One article even claimed that a young worker had died partly from exhaustion after the long shifts he was forced to work.  I felt that this followed on from the theme of my last two images – whereas those animals had been violated, abused and cramped into small living quarters, these factory workers appear to be neglected and exhausted, forced to work in crowded workspaces, working lengthy hours without a break.

I decided that you could interpret the Apple slogan of “Think different.” into Apple trying to convince consumers to be open minded about these shocking working conditions, encouraging us to turn a blind eye.  Following on from the style of my previous images, I searched online to try and find a photo of Apple’s factories that I felt accurately reflected the working conditions.

I chose this image as I felt that the rows-upon-rows of workers on their feet showed a small insight into what it's like to work inside their factory.

ORIGINAL IMAGE — I chose this image as I felt that the rows-upon-rows of workers on their feet showed a small insight into what it’s like to work inside their factory.